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				A little animation in your words goes a long way. Copywriting is the art and science of writing words to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action. "Copywriting is a job. A skilled craft. Verbal carpentry. Scripts to time. And one more thing. Salesmanship." Bruce Bendinger
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